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Atrazine still standing (after all these years)
Den Gardner
I got my dander up earlier this month when, once again, misinformed people with the power of the press used emotion instead of facts in an editorial....
Applied Perspective
Hypoxia: The blame game continues
by Clifford S. Snyder and Terry L. Roberts, guest columnists
Scientific evidence that nitrogen (N) fertilizer is polluting the northern Gulf of Mexico is not conclusive. Hypoxia in the gulf has been recognized since...
Cover Story
Customer-focused selling
by Lynn Grooms
Strategic marketing, program selling, prescription selling the exact terminology is still unclear. But it likely will become clearer as more ag retailers...
Customer Knowledge
What's bugging you?
by Bill Keogh
Approximately one million years ago I started my career as a sales rep for one of the top crop protection companies. After a few months, I was sent on...
Education equals sales
by June Van Klaveren
For many years I worked for an organization that relied on a successful, unique style of marketing. The style was marketing through education and the...
News
CROPS
Soybean seed treatment NK Brand Seeds, Golden Valley, MN, announces the availability of the newly registered soybean seed treatment CruiserMaxx Pak on...
INDUSTRY
Arvesta names new managers Arvesta Corporation, San Francisco, CA, announces that Tony Zatylny has assumed the role of product manager, herbicides, and...
From the Top
FROM THE TOP
An interview with David Witherspoon, brand manager, Garst Seed Company Late last year, Syngenta's purchase of Garst Seed Company was finalized. How will...
Breaking News
BREAKING NEWS
Inoculant extends planting window Advanced Biological Marketing, Van Wert, OH, introduces America's Best Inoculant Plus 30 for soybeans. According to...
Articles
Global trends, local strategies
by Den Gardner
The annual meeting of the Agricultural Retailers Association (ARA) took place in rainy and chilly Phoenix in early December as the organization focused...
Know when to hold 'em
by Bill Tindall
In a raspy voice that draws in the listener, Kenny Rogers sings, You've got to know when to hold 'em, know when to fold 'em. In The Gambler, he laments...
Good questions lead to good decisions
by Lynn Grooms
Questioning is probably the greatest challenge, but also the greatest opportunity, for Harvey's Seed Service. The tremendous number of seed options now...
Managing customer knowledge
by Den Gardner
Retailers from Iowa and Minnesota converged on Iowa State University's campus in December for the first of four seminars titled Managing Customer Knowledge...
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