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Profit from suggestions
Den Gardner
Back in the mid 1980s I was working with a crop protection company that was making a concerted effort to convince soybean growers that fungicides could...
The meaning of full-service dealer
by Rob Denny Guest columnist
At a recent international conference, my Brazilian pesticide stewardship counterpart, Joao Rando of the industry-run organization inpEV, described in...
Learning the lessons
by Den Gardner
When you've had the chance to visit with farmers, ag retailers, and farm managers for more than 30 years, there's one thing you learn right away about...
FROM THE TOP
Are you pleased with the acceptance of ESN Smart Nitrogen, and how does that new product fit with retailers and their relationships with their customers?...
Win back lost customers
by June Van Klaveren
If you could increase your chance of selling to a particular customer group by 20 to 40%, would you pursue it? According to research from Marketing Metrics,...
Environmental protectors
by Lynn Grooms
Agricultural businesses and individuals must project a positive image by promoting environmental stewardship of the crop protection industry to receive...
Ask to learn
by Bill Keogh
Selling is a knowledge process. More specifically it is a knowledge gathering process that has three phases: Diagnose Problems, Evaluate Impact and Collaborate...
Value and profits
by Natalie Knudsen
Although retailers across the country specialize in helping growers produce a wide variety of crops from rice to soybeans to peppers, retailers have one...
BREAKING NEWS
New corn herbicide American Vanguard Corporation announces that its subsidiary, AMVAC Chemical Corporation, entered into an exclusive multiyear agreement...
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