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Courting the young customer
By Lynn Grooms
Ag retailers trying to determine how to sell to their younger customers should not make assumptions about their motivations or buying habits. Some [young...
Technology
New crop-scouting tools
By Lynn Grooms
Several companies recently have enhanced or upgraded their crop-scouting tools. Here's a quick look at some of the latest developments for the crop scout's...
Communicate 24/7
By David Hest
Creative agricultural retailers have learned that the Internet, once feared to be the potential source of unwanted competition from afar, has turned out...
Products
Cover more ground
By Sherry Collins
Redball has entered the self-propelled sprayer market with a 1,200-gal. stainless steel sprayer with a 140-gal. integral rinse tank and a ProAction Flex...
Questions about seed treatment
By John Pocock
High-Rate Insecticidal seed treatments typically perform poorly where corn rootworm populations are plentiful, warn extension entomologists from several...
Know-How
21 days and counting
By Lynn Grooms
It generally takes 21 days for a certain behavior to become a habit, says Colleen Francis, president of Engage Selling Solutions, a sales training company...
6 steps to capture customers online
David Hest
Most agricultural retailers have Web sites, but they rarely use them effectively as a business-building tool. That's a shame, because a Web site has the...
It's not all about you
By Lynn Grooms
According to business speaker and coach Donald Cooper, most businesses make the mistake of defining themselves by what they sell and by how they do business...