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It generally takes 21 days for a certain behavior to become a habit, says Colleen Francis, president of Engage Selling Solutions, a sales training company based in Ottawa, Ontario. You should remember this if you are considering a new sales strategy.
You also should know that customers tend to respond to four “currencies” when it comes to making a purchase: time, money, a sense of safety, and a feeling of being special.
Salespeople who compete on saving the customer time and/or money are in a crowded market, Francis says. Meanwhile, the rise in organically produced food, marketed to make consumers feel “safe,” seems to support a safety strategy.
Making the customer feel special is a strategy for differentiating oneself in the marketplace. To focus on the customer, you should first truly listen to what the customer is saying. By paying attention, you show the customer you really care, Francis says. The second point is to avoid being a know-it-all. “No one likes to buy from a know-it-all,” she says. Interestingly, 80% of salespeople focus on product knowledge while consumers are more likely to focus on the personal relationship.
Francis says to find a helpful practice that you can implement immediately and easily and then do it for 21 days to create a successful new habit.
Valued partners
In the last few years, distributors of crop inputs have seen their role evolve from warehouse and transportation managers to providers of information
A fresh approach
We need to look from the outside in to step back and reassess how we are conducting business, says retailer Tim Sanders of the DeLong Company, Clinton,
Swift action
Timing is the name of the game in treating Asian soybean rust. That message was sounded loud and clear by researchers and company executives at the recent
Be prepared
If the prospect of Asian soybean rust (ASR) hasn't already given you a scare, keeping track of the treatment options could add to the fright. A dozen
Environmental protectors
Agricultural businesses and individuals must project a positive image by promoting environmental stewardship of the crop protection industry to receive
Learning the lessons
When you've had the chance to visit with farmers, ag retailers, and farm managers for more than 30 years, there's one thing you learn right away about
Value and profits
Although retailers across the country specialize in helping growers produce a wide variety of crops from rice to soybeans to peppers, retailers have one
The "git 'r done" approach
Git 'r done. Anyone who has watched the Blue Collar Comedy Tour knows the phrase has been a good one for Larry the Cable Guy. It might be just as good
Computers don't get tired
The sole purpose of Tri-State LLC, located in Fairmount, ND, is to supply either raw or blended fertilizer for other retailers. For that reason, it has
Complaint control
UNCOOPERATIVE WEATHER patterns in much of the Corn Belt kept many ag retailers and applicators working overtime to keep pace with farmer demands this
Service-selling tips
WHEN SELLING to a customer, you must illustrate value, and to keep a customer, you must prove value over time, says John Wagner, president of AgRePlan
One up on Wal-Mart
AN IMPORTANT part of the success of Wal-Mart, the world's largest retailer, is attributed to its sophisticated inventory management systems. In the world
More E85 at the pump
CHS ANNOUNCES it will provide a Cenex-branded E85 fuel to 22 terminals in Colorado, Iowa, Illinois, Kansas, Minnesota, North Dakota, Nebraska and South
Contract savvy
As more products with valuable output traits come out of the crop technology pipeline, so, too, should come new opportunities for ag retailers and growers.
Low impact?
U.S. SOYBEAN producers, bombarded almost daily with reports of new discoveries of Asian soybean rust, may be wondering at what point new findings of the
Urban opportunities
URBANIZATION HAS contributed to the demise of some ag retail operations. But for retailers able to adapt to the changing landscape, it has opened new
3 ideas to help you keep customers
THESE DAYS it's extra challenging to satisfy and keep customers, says Nancy Friedman, president, Telephone Doctor, St. Louis, MO, an international customer
Complete systems
THE WORD may cause some ag retailers to cringe, but not Rod Miller, seed systems manager for Crop Fertility Specialists (CFS), Rossville, IN. Miller says
Wireless grain
COMMODITY Resource Corporation (CRC) based in Caledonia, NY, is one of a growing number of operations that are working to bring bulk commodity handling
Invaluable service
WHY SHOULD ag retailers sell services? The resulting customer interaction is invaluable and helps create long-term ties that are difficult for competitors
Dry run
IN 2005, agricultural retailers confronted grower fears, procured adequate fungicide supplies and developed plans for rapid application, all for a disease
Treat seeds for success
SINCE THE INTRODUCTION of genetically modified herbicide-tolerant and insect-resistant traits in corn and soybeans, ag retailers have seen a huge shift
4 ideas for coping with ASR
WORK HARD to manage growers' expectations about Asian soybean rust (ASR), advises Duane Mol, chemical manager for Crop Production Services, Galesburg,
Court good customers
WHAT'S THE best way to keep good customers coming back and to attract new ones? Fix annoying problems The first step is to focus on frustrations, says
To expand or not to expand
EXPANSION THROUGH merger or acquisition has been taking place in the ag retail industry for some time now. Some mergers and acquisitions have gone relatively
Atrazine adjustments
FOR GROWERS concerned with using atrazine to control weeds on sensitive watersheds, management alternatives are plentiful, says Bill Johnson, Purdue University
Optimal application
NOT EVERY expert agrees on how best to boost a sprayer's effectiveness, but few would disagree that the ultimate objective of a crop protection application
Strip-till's profit boost
AG RETAIL businesses wanting to expand sales should investigate new ways to help current customers become more profitable, says Dan Towery, ag consultant,
Variable-rate review
GLOBAL POSITIONING systems (GPS) and variable-rate technology (VRT) have been available to ag retailers and their farmer-customers for more than a decade
Invaluable service
WHY SHOULD ag retailers sell services? The resulting customer interaction is invaluable and helps create long-term ties that are difficult for competitors
Natural disaster preparation
LAST YEAR'S hurricanes and flooding made many stop and think about what they would do if they, too, were hit by such a natural disaster. Not long after
Less chemistry, more biotechnology
BY NOW, it's no surprise to most agricultural retailers that few new herbicides are entering the corn and soybean marketplace. Because new product development
Cherry-picked software solutions
WHEN MIDLAND Co-op Inc. and Impact Cooperative Inc. became partners in 2002, the partnership, called Midland-Impact LLP, faced the challenge of integrating
State-of-the-art facility
SYNGENTA SEEDS recently celebrated renovations to its Phillips, NE, corn production facility. The $4.7 million project increases the plant's seed-conditioning
The adjuvant advantage
MORE THAN 4,000 adjuvants are on the market today to help improve a herbicide's performance. Bryan Young, associate professor of weed science at Southern
Ways to manage health-care costs
AS INSURANCE rates have risen over the last few years, ag retailers have looked for more cost-effective ways to offer high-quality benefits for their
Buying flexibility
A NEW 40,000-ton dry fertilizer plant standing alongside a unit-train spur in Alton, IA, has allowed its owners to largely avoid this winter's expensive
Old habits die hard
YOUR GROWERS' crop rotation has most likely changed over the years, but their lime applications may not reflect that change. Some Midwestern researchers
Looking to lenders
CROP INPUT financing programs have become as competitive as the products themselves, and all signs point to a continuation of this trend. The crop input
Tougher beans
STEVE HENRY, who farms near Nevada, IA, is trying to learn everything he can about Sudden Death Syndrome (SDS). However, he's frustrated with the lack
Scout for western bean cutworm
WESTERN BEAN cutworms (WBCs) have been a problem in the western Corn Belt since the 1940s and last year were discovered to have migrated further east
Too reliant on Roundup?
RYEGRASS AND marestail were the first two weeds to develop resistance to glyphosate, such as Roundup and Touchdown herbicides, but they won't likely be
Friends of the environment
THE DECISION to invest in new storage and handling facilities in the last few years has reaped rewards for Eastern Farmers Co-op and Farmers Elevator
First-class delivery
SPRAYER AIR technologies have been around for more than 20 years, but until recently, retailers and growers didn't use them much. That has changed, due
New mix for pop-ups
FMC CORPORATION has developed a new formulation of its Capture insecticide for corn that has better mixing properties than emulsifiable concentrates (EC)
Environmental edge
SOME AG retail businesses have found a lucrative new enterprise in an unlikely source: manure. Take the Farmers Cooperative Society (FCS), Sioux Center,
Memorable field days
FIELD DAY season rolls around again in just a few months. Farmers will attend, knowing they will more than likely get a good meal and a seed cap. But
Soybean rust Is this the year?
AT THIS time a year ago, retailers were scurrying to stock up on fungicides to quell panic among soybean growers about Asian soybean rust (ASR) and finalizing
Price predictions
THIS GROWING season there is good news about nitrogen fertilizer: It appears that prices for the fertilizer will fall in late spring and early summer
Grain storage spillover
LIKE MANY grain-handling businesses, Buckingham Cooperative, near Waterloo, IA, needed to react quickly last year to find enough storage space to accommodate
The Phosphorus Index
NEW EPA and USDA efforts to improve surface water quality throughout the nation emphasize keeping a close eye on phosphorus (P), says Antonio Mallarino,
Just-in-time fertilizer
THE TIME when fertilizer dealers will be able to reliably supply customers who want to book fertilizer just before they need it is coming to an end. Dealers,
Energy anxiety
AFTER HURRICANE Katrina battered the Gulf States in August of last year and inflated the nation's energy-related prices, some ag retailers were caught
Seed trackers
THE MANY new combinations of traits and seed-applied insecticides have quickly multiplied the number of seed choices available to growers. Although most
4 risks in buying fertilizer
PERHAPS THE biggest lesson learned by the agricultural supply industry in the past year is that the business environment is riskier than ever, especially
Nourishing the bottom line
Offering nutrient management services requires a fair amount of investment whether it be in additional staff, training, specific software or simply more
Fall fertilizer forecast
Fertilizer Management has become more of a year-round responsibility than it used to be, says Gayle Melcher, manager of Clarinda Co-op Company, Clarinda,
Covering new ground
Venturing into new markets can have its ups and downs. Some ag retailers have successfully added lawn and garden or hobby farmer product lines, for example
Don't tinker with what's not broke
Back in mid-February, President George W. Bush sent his budget to Congress. In it was a proposal to cut $587 million in farm program spending over the
The first impression
Finding reputable home remodeling and repair companies is never easy, but after we decided to replace all the windows on the front of our 30-year-old
Double-span pivot
A NEW dual-span irrigation pivot from Valmont Irrigation is helping growers in the West raise high-density crops such as carrots. Two sets of spans on
The great (driverless) race
IT TOOK two tries over two years and a doubling of the prize money from $1million to $2 million, but in October 2005, the DARPA Grand Challenge found
Listen up
JUST HEARING the words of a speaker does not make for a good listener. Real listening the kind that brings results, solves problems and clarifies the
Managing what you know
What do we know? I might say I know my customers, but what does this mean? Do I know these people socially, and do I have deep knowledge of their business
Ask to learn
Selling is a knowledge process. More specifically it is a knowledge gathering process that has three phases: Diagnose Problems, Evaluate Impact and Collaborate
Win back lost customers
If you could increase your chance of selling to a particular customer group by 20 to 40%, would you pursue it? According to research from Marketing Metrics,
Now!
Recently I had one of the most incredible discussions I've had in 25 years. Following a series of seminars AgKnowlogy conducted with Apply, I contacted
3 steps in creating a company brochure
WHEN YOU create a brochure for your company, the act of identifying the benefits your customer receives from your service is, in and of itself, a valuable
Cover-All offers hybrid
COVER-ALL Building Systems introduces a new building with a clean exterior design, unique shape and low roof line. Called the Meridian Building, the new
5 ways to build referrals
How can I get more referrals? is a question that Colleen Francis, president of Engage Selling Solutions, a sales training company based in Ottawa, Ontario
Signal interrupted?
THE TEMPORARY loss of a base signal on a guidance system no longer means lost work time. John Deere Ag Management Solutions (AMS) recently received a