Dear reader:

You've just opened your first issue of Apply superscript *, a new magazine devoted to the agricultural chemical, fertilizer, custom application and grain handling businesses. Apply superscript * comes to you from the publishers of Farm Industry News, which for more than 30 years has been the number one choice of large-scale farmers for news about input buying.

We developed Apply superscript * to help you challenge your own mission to "apply" new products, new technologies and service-related know-how to retain and grow your business. In this premier issue, for example, we look at ways to put a positive spin on the continuing consolidation of crop protection chemical and seed companies and their new distribution channel game plans. We also review the latest self-propelled sprayers engineered for precision application, plus report on many other new products and business aids, ranging from sophisticated nozzles to online commodity trading pits. In future issues we will capture and interpret other trends that affect your bottom line, such as biotechnology, site-specific agriculture and e-commerce, to name only a few.

Apply superscript * will be delivered to your mailbox six times a year, free of charge. Our publishing schedule includes January, February, March, August, September and December issues. We hope you will sign and return a Reader Request card when one is sent to you, so that we can be sure you receive every new issue of Apply superscript *.

We're pleased to serve you and invite your comments. You can reach me at 952/851-4613 or by e-mail: Ron_Ross@intertec.com. Our mailing address is 7900 International Drive, Minneapolis, MN 55425.

Want to use this article? Click here for options!
© 2007 Penton Media, Inc.