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Marketing your services PICK UP ANY marketing book and you'll find hundreds of ideas that you could use to market your services and products, but before deciding to implement Protect valuable machinery Shrinkwrap protects idle equipment PROTECT IDLE equipment and machinery from dirt and damage with shrinkwrap. Dr. Shrink offers premium shrinkwrap in FROM THE TOP Tell us about your experience with Syngenta Crop Protection in Latin America and what that experience will mean to your new position here in North America. Swift action Timing is the name of the game in treating Asian soybean rust. That message was sounded loud and clear by researchers and company executives at the recent Learning the lessons When you've had the chance to visit with farmers, ag retailers, and farm managers for more than 30 years, there's one thing you learn right away about Soybean rust confirmed in Georgia The USDA recently announced that Asian soybean rust has been identified in Seminole County, GA, on volunteer soybeans. This is the first confirmed U.S. PRODUCTS New fertilizer grades Honeywell has launched two new grades of Sulf-N ammonium sulfate (21-0-0-24S) and improved quality specifications and supply for Pollen blocker HOEGEMEYER HYBRIDS, a regional seed company based in Hooper, NE, appears to have found a way to prevent cross contamination of pollen from genetically New grass herbicide SYNGENTA Crop Protection anticipates that its new postemergence grass herbicide Axial will be approved for U.S. and Canadian registration and sale later Atrazine adjustments FOR GROWERS concerned with using atrazine to control weeds on sensitive watersheds, management alternatives are plentiful, says Bill Johnson, Purdue University Nematode knowledge A NEW online course about cotton nematodes is now available from Syngenta Crop Protection and offers certified crop advisors one continuing education Company merger CROMPTON Corporation and Great Lakes Chemical Corporation recently completed an all-stock merger to create Chemtura Corporation, the fourth largest publicly Buying flexibility A NEW 40,000-ton dry fertilizer plant standing alongside a unit-train spur in Alton, IA, has allowed its owners to largely avoid this winter's expensive Fertilizer outlook HIGH ENERGY prices that put the fertilizer market in the doldrums this fall and winter could result in spot shortages of nitrogen and phosphate fertilizers Stay ahead of your customers WITH THE fast pace of change nowadays, identifying your customers' needs may seem like trying to hit a target moving at the speed of a Japanese bullet Cover-All offers hybrid COVER-ALL Building Systems introduces a new building with a clean exterior design, unique shape and low roof line. Called the Meridian Building, the new Soybean rust Is this the year? AT THIS time a year ago, retailers were scurrying to stock up on fungicides to quell panic among soybean growers about Asian soybean rust (ASR) and finalizing Price predictions THIS GROWING season there is good news about nitrogen fertilizer: It appears that prices for the fertilizer will fall in late spring and early summer Shipping paper and label changes NEW DEVELOPMENTS in the harmonization of international standards will change some of the shipping and label designations to which ag retailers have been Grain storage spillover LIKE MANY grain-handling businesses, Buckingham Cooperative, near Waterloo, IA, needed to react quickly last year to find enough storage space to accommodate Recycling adds up 0 Cost to grower, dealer or custom applicator, in most areas 3 Rinses per container for triple-rinse 4 Recycling contractors serving the ACRC across the The Phosphorus Index NEW EPA and USDA efforts to improve surface water quality throughout the nation emphasize keeping a close eye on phosphorus (P), says Antonio Mallarino, Just-in-time fertilizer THE TIME when fertilizer dealers will be able to reliably supply customers who want to book fertilizer just before they need it is coming to an end. Dealers, More ethanol plants New Cargill subsidiary Emerald Renewable Energy LLC has announced plans to develop four ethanol plants in the Midwest and is considering several potential Fall fertilizer forecast Fertilizer Management has become more of a year-round responsibility than it used to be, says Gayle Melcher, manager of Clarinda Co-op Company, Clarinda, Remote monitoring VALMONT Irrigation has added another product to its line of remote irrigation monitoring equipment. The new cams Tracker SP works with the cams Select DTN goes mobile DTN INTERNET users now can get real-time access to markets and weather information on cell phones and PDAs through DTN Mobile. The service can be customized Ready for an E-business bonanza? Ag retailers might want to reexamine how to better attract and retain customers via Web-based tools. According to experts from Purdue University, more Which farmers are most likely to buy online? Three out of the five main types of farmer-buyers are heavy computer users, says Christine Wilson, agricultural economist, Purdue University. They are Communicate 24/7 Creative agricultural retailers have learned that the Internet, once feared to be the potential source of unwanted competition from afar, has turned out Online service tech This spring Leica Geosystems will launch a new real-time kinematic (RTK) automated steering guidance system that can be serviced over the Internet. Like Annual Retailer Service Fee Survey Strong track record In Wyoming County in upstate New York the state's top dairy county farmers are looking for good silage hybrids as well as good hybrids for grain. Tom Win back lost customers If you could increase your chance of selling to a particular customer group by 20 to 40%, would you pursue it? According to research from Marketing Metrics, Value and profits Although retailers across the country specialize in helping growers produce a wide variety of crops from rice to soybeans to peppers, retailers have one Contract savvy As more products with valuable output traits come out of the crop technology pipeline, so, too, should come new opportunities for ag retailers and growers. First lab accredited BIODIAGNOSTICS of River Falls, WI, is the first seed lab in the United States to become a USA Accredited Seed Lab under USDA's new seed lab testing program. Invaluable service WHY SHOULD ag retailers sell services? The resulting customer interaction is invaluable and helps create long-term ties that are difficult for competitors Strip-till's profit boost AG RETAIL businesses wanting to expand sales should investigate new ways to help current customers become more profitable, says Dan Towery, ag consultant, Invaluable service WHY SHOULD ag retailers sell services? The resulting customer interaction is invaluable and helps create long-term ties that are difficult for competitors Marketing system BUYING AND selling agricultural chemicals can be an easier process thanks to a new Web-based service from AgChemAccess, an independent international agrochemical Price hike for services FIGURES FROM the Department of Energy's Energy Information Administration (EIA) indicate that between the last week of February 2005 and the last week Service-selling tips WHEN SELLING to a customer, you must illustrate value, and to keep a customer, you must prove value over time, says John Wagner, president of AgRePlan Free online course APPLY'S SISTER publication Delta Farm Press has launched a free online course providing one continuing education unit (CEU) for American Society of Agronomy