AGCO Corporation has changed its distribution channel for its agricultural spraying equipment. Beginning July 1, the company’s RoGators and TerraGators will be sold through four Caterpillar dealers that currently sell AGCO’s Challenger product line.

Altorfer Inc., Butler Machinery, NMC, and Ziegler Ag Equipment will become the only sources for sales of new RoGators and TerraGators in the prime Midwestern agricultural markets of Illinois, Iowa, Nebraska, North Dakota, South Dakota, Minnesota and Wisconsin.

Currently, the application equipment is sold directly through AGCO, and parts and service are provided by select Cat dealers. The new distribution strategy is designed to improve customer satisfaction. “We listened to our customers,” says Steve Koep, vice president, Application Equipment Division. “They told us we needed to provide better support, and this distribution strategy is more consistent with the way they currently purchase agricultural machinery. Now our customers have one dealer resource that is focused on taking care of them from the beginning of the buying cycle…throughout the life of the machinery.”

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